Twenty Methods for benefiting from Your Press Releases
The press release has had an up-and-down time recently. You can call it"the Rodney Dangerfieldof marketing communications and press announcements "don't get no respect."
This is a shame, as even in this age ofdigital, the pressrelease distribution is the foundation of many efficient communication programs. Whendone properly the right way, a news release will make your company visible on
the Internet and inform news editors and news directors, bloggers as well as
bloggers. of the crucial activities taking place within your company.
The biggest mistake that companies make isto limit distribution to obvious targets - the media.
Here's how you can increase the value ofyour investment in creating an update. Mostof these suggestions I've tested myself and, with just two exceptions They are
also completely available for free. There's no better value than this!
Here are 20 ways you can make use of yourrelease to reach out to your prospects and customers. -
1. Sendyour announcement to the right media outlets. This may seem obvious, however,
most companies either send their announcement with every email they find, which
is a huge hassle for editors who are not interested in your business, industry
and so on. Or, they create an individual list but aren't able to think up
creative ways to distribute their distribute press release to more obscure media.
2. Therelease should be published on your website for your business. If your release
is keyword-rich it will be better positioned to search for your article.
3. Youcan send a copy release to your prospective clients. Even if your subject issue
isn't directly connected to the business they are interested in the majority of
them would appreciate knowing about your business. Apersonal note included with the release could make it even more efficient.
4. Distributethe document to your employees. Many companies fail to distribute therelease or provide copies to employees with an obvious need for the details. Inkeeping everyone updated is a great practice. Anintranet , or company email is an appropriate news distribution system.
5. Makeuse of Twitter to advertise an external link to the announcement on your web
site. Think about relevant hashtags that could increase the number of followers
and possibly Retweets.
6. Sendthe announcement to your company's mail list. This could be a list of prospects
and newsletter recipients, along with others you send emails to frequently. It isnot necessary to send the entire press release for distribution. A link to your website with the releaseis sufficient.
7. Includethe press release in your kits. It may seem obvious, but many press kits turn
outdated after a few years. Incorporating copies of at least two ofyour latest releases will help keep your kit current.
8. Makeuse of the pressrelease distribution service as an auto-responder. It is likely that you are receiving inquiriesregarding your business and products frequently. Ifyou're already using an auto-responder to let your customers know that you've
received their emails and they have contacted you, why not include an online
link to your press announcement?
9. Makeuse of bulletin boards at work to show the release. This could be placed within
an area that is primarily for employees or even in a waiting space.
10. Utilizeyour company's blog to release the news. By using appropriate tags, you can
improve the odds that other blogs and the media noticing the article.
11. Utilizeonline press release services to broaden your reach. If you're employing a
custom list of trade or local media outlets it is sensible to think about
international and national Internet news release providers. A lotof them are cost-free and provide another chance to see your business name and
announcements appear online.
12. Includeyour best pressrelease distribution services (or perhaps a summary of it in your information about your productsmailings. This can be a means of making clients and potential customers aware
of the significant happenings in your company. Pressreleases in such mailers are always noticed and are typically read from the top
to the bottom.
13. Buyadvertising space to put up your announcement. A lot of times, editors reduce
your press release to the point that some of the most important informational
items are left out. By adding ads to the entire release is anefficient way to tell the entire information. Becauseadvertising for releases is not common it is likely that they will be more
attention than regular advertisements in the same area. Naturally,if the editor doesn't even notice the release, publishing it in a paid
publication is another way to get it noticed by your public.
14. Includeyour press release into shareholder kits for shareholders. The presence of a
recent pressrelease distribution services can increase the efficiency in your shareholder kits. Prospectiveshareholders will appreciate receiving up-to-date information regarding your
business , and they will also bring that enthusiasm to your other information
about shareholders.
15. Distributebrochures of the press announcement at trade shows, conferences and speaking
events. Participants at these kinds of events are bombarded with booklets, keys
chains and other items. When they are done with an extended day,the businesses that gave them these items merge into one huge blur. Apress release that is included as an event handout isn't something that most
companies think of. If you do this your involvement will bemore memorable. With the correct contact details, thisstrategy could bring about more follow-up contact.
16. Releasethe announcement at press events. Although this may appear to be an easy task
but the primary press conference's focus is on an event: an expansion of the
business or a new product line, etc. Youwill likely provide background information on the news. Alongsidean announcement on the event, you should consider adding at least two other
recent announcements. This will keep the media updated on yourbusiness and may result in reports on different areas of the business.
17. Sendout your press release to the Facebook page of your company. You already have
already created a Facebook page, do you not?
18. Includeyour best pressrelease distribution on invoices and statements to customers. Your existing clients are thebest source of repeat business and referrals. Informthem of the new services and products you offer as well as other news from your
company.
19. Includea hyperlink for your announcement into the signatures of your employees' email
addresses. This tool for communication will do more than give an email or web
address. Incorporating a link to announcements fromyour company is an easy option to extend your and reach.
20. Sendyour press release using appropriate tags add it to Delicious, Digg, and other
social bookmarking and sharing websites. Users who are looking for information
on your company or products will be able to read the news article and might
send it to others who are interested.
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