Press Release Distribution Legends Scattered

Strategies for press release distribution arehowever subject to a myriad of myths that could make them unsuitable for a lot
of people and companies. Theyare mostly spread by an influx of a wave of uninformed SEO "experts,"
freelance writers, consultants and online marketing. Yeteven though technology in communication has changed and influenced the way we
distribute press releases, nothing about releases has changed. Let'sdispel these myths in one sentence: Your news release submission strategy
should only target relevant editors/publications, use links sparingly in the
actual release and include a consistent, timely campaign of news releases even
if there are no "huge events" going on in your company. Thesemyths have been dispelled. See below for more details. 

The Myth of Press Release Distribution #1:Distribute the press release as many media outlets as you can. 

Distribute press release aren't articles , and therefore theyaren't included in directories for articles. Instead they are anarticle that's only relevant to specific newspapers. Whatmakes an editor from a newspaper that is weekly in Arizona take interest in the
grand ice cream stand's debut in Toronto? Whyshould the editor of a publication that is a charity for patients with cancer
want to know about the launch announcement for your website for your designer
handbags? They don't. Inreality the email you send or the request to be included in the list will be
deemed spam and will be promptly deleted. And with the possibility of excluding
your submissions from the future. 

This is the first issue that is oftenoverlooked when it comes to distribution of PRs: publications are tailored to a
particular topic or area or both. Theidea of distributing your information to those who are likely to be annoyed by
it is foolish. Don't do it. 

Consider this: If you're publishing your pressrelease for distribution to websites that will take any type of pressrelease from any source, how much value consider there to be in the brief
glimpse of the PR0 link you'll get for just fifteen minutes from these
low-authority websites? 

Z.E.R.O. 

Myth #2: Use the most links you can 

Yes press release distribution service websites do have more relaxed policies regarding links than directories for
articles. However, if youabuse this privilege, it could make you appear as a gimmicky, spammy advertiser. Therelease you publish is a news item and not an advertisement. Threeor two links within the release, and an additional one within the boilerplate
is enough for conversions as well as the optimization of search results. Theprimary reason for the press release is to provide information. Rememberthis. If you're lookingto get massive backlinks and conversions, you should try writing articles - but
be sure to do it right, as well. 

Myth 3: You must have an event of a majorscale for the press release 

You don't. You can send a bestpress release distribution services to the media for the following andother occasions: 

Launch of a new product new service
*Website launched
*Website revamp
*Expert positioning
*Media introductions to contacts or updates
*Staff changes/promotions
Changes in ownership or management
*Announcing partnerships
*Special events (including sales events)
*Moving to a different building/location
*Awards/Honors/Achievements
*Charity events
*Certifications or licenses
*Research
*Groundbreaking
*Acquisitions
*Milestones 

The list goes on and on. Keep in mind thatyour news doesn't need to be awe-inspiring. It'sjust important to be useful and pertinent. Themore more popular and more pertinent the subject is, the more relevant. 

The fourth myth is that you should send outa few times 

This myth has a connection to the previousthree however because of a variety reasons. In the first place,many who are not in the media business consider press release distributionservices to be an extremely rare, magical occasion that can only happenvery rarely. This is completelythe contrary of what is actually happening. 

Companies that make great strides byreleasing best press release distribution send frequently. They remain incontact with the media and , consequently, they are in contact with the general
public. Some companies havecampaigns that includes monthly or weekly updates and there's never a absence
of content. 

It's all about the quality: If you've gotreal information, top-quality writing and you are able to submit a top-quality howare press releases distributed list you will be able to significantlyincrease reputation, boost the authority of your business and be a step ahead
of your competitors. 

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