PR Wires – Tips For Writing A Press Release With A Best Press Release Distribution Service.
Do you have any idea why your competitors getfeatured in news and feature articles published in local newspaper? It is
likely that these businesses have employed a PR specialist or press release distribution to create and implement an effective communications strategyfor their company. Making and distributing an announcement takes time
effort, energy, and experience The best way to go is to allow professionals
handle the task for you. If you'd like to give a go in writing a press
announcement for your small-sized company, here are the essential things you'll
should know in order to start.
Before You Write
- Consider, if this story were about a different company, would it be intriguing to me? Would I be interested in reading this?
- Find out how this can help your brand's image and message. Consider the benefits you'd like to advertise to your customers you want to reach.
- Select who is your media contact. It should be a trustworthy professional who can communicate expertly with media outlets on the
subject of the press announcement. - Investigate the media and build media files with contacts and details. Find out who is interested for press announcements, photos
and other topics of interest and deadlines. Then, verify the contact
details of those. Do not rely on directories of media for this
information as they are often outdated. Find out if a postal press release for distribution is necessary or if email contact is preferable. Certain reporters prefer you complete an online form to
fill out listing events and calendars. You can find the majority of
this details on the publication's website site. - Make sure you post the contents of your press release on the company's blog. Additionally, you can post the announcement (in HTML,
not as an .pdf file) on the newsroom of your website.
When To Send a Press Release with press releasedistribution services
- Promotions and new hires (upper level of management, or the executive levels only)
- Customer promotions, giveaways, special events, contests.
- New website, brand new customer benefits products, features, services or even products
- New office space.
- Human curiosity story.
- Business partnership for the first time.
- Donations to the community, service for the community.
- Milestone achievements, sales ranking and awards.
- Seminars, classes, and talks, with a particular emphasis on open workshops to the public for free.
- A completely distinct business model, best practice or offer.
- Hot news topics, trends or comment.
- Statistics, reports, research findings, etc.
- Practical and timely tips for consumers Expert tips, seasonal advice.
Basic Information to Include
- For Immediate Release
- Media Contact: name, title, phone, email
- Dateline: state, city and date of publication
- A headline is that is the name of the publication (may be all caps)
- The lead paragraph is the most important details--who was, what, when where, and the reason
- Body: important details, quotes
- Boiler-plate: the last paragraph contains the positioning statement for the company including location, address, website address, etc.
Press Release Format
- Be concise. Keep any press releases to one webpage as much as you can.
- In the event that your announcement exceeds than one full page you should write"MORE" at the bottom of each page and then -END- at
end of the final page. - The pages should be numbered in the event that there is more than one page is needed.
- Double-spaced with 1-inch margins.
- Times Roman, 12 Pt.
- Send them as the body of an email or on the letterhead of your company's.
- Write in an unambiguous, objective and journalistic style avoid hype and marketing language.
- Write -ENDor # # at the bottom in the release.
Media Relations Tips
Don't...
- Distribute hundreds of press release by the best press release distribution services to a variety of editors and reporters from every publication.
- Expect that the press release will be published in full. A press release isn't an advertisement.
- Send attachments, for example, photographs, to reporters by an e-mail. Inform them that photos are available, but.
- Request a copy of the story when it comes out.
- Request a reporter to confirm if they has received your email and press announcement.
- Don't divulge information that's off the public record. Be aware that anything you say will be made public for everyone to look at.
- Contact reporters only when they're in the middle of deadlines (if the newspaper is scheduled to publish this Thursday), don't contact them
the following Tuesday). - Send gifts of all kinds to journalists.
Do...
- Take a look at the magazines to understand the tone and the content in the articles.
- Be professional, friendly quick and courteous whenever you interact with an editor. Thanks journalists for the time they spend with you
when you get the chance to meet them or compliment them on their report
they wrote. - Make sure to follow up with a contact or email to determine whether you are able to provide details or arrange an interview in exchange for
relevant information (not announcements about classes, new employees, etc. ). - You must admit that you don't know the answer , if you don't, but always promise to learn the answer. You can also promise to return for the
journalist. Always stick to your commitments. - You can host a press breakfast or special event, or an online news conference if the story is significant and requires particular attention.
- Offer high-quality images, photographs, charts, relevant statistics or verifiable information about the industry, including sources. Keep
them on your web page and let journalists that they can access them for
download. - Get in Touch!
Website — https://www.prwires.com/
Address — PR Wires New York New York, 10027
Skype — shalabh.mishra
Telegram — shalabhmishra
Whatsapp — +919212306116
Email — info@prwires.com
Mobile — +91 9212306116
